We create sunglasses for cyclists.
By cutting out unnecessary middlemen we can offer performance eyewear at an affordable price.
Designed in Amsterdam, handmade in Angera, Italy.
We create the finest cycling eyewear on the market and deliver it to you, for an unmatched price.
- Our products are CE standard approved, after going through rigorous testing phases.
- Premium materials and the best production in Italy.
- We are cheaper and lighter than the premium brands you know, yet we offer the same quality.
We feel there is a need for dedicated cycling eyewear, without all the bullshit. What we mean with 'bullshit' is all the intermediaries, the retail markups, and the heavy price of branding.
We sell directly to the consumer and by doing so, we can keep the price at a fair level for you, our manufacturer and ourselves.
Why waste your money on high margins for the large corporates?
"A new sunglasses start-up out of Amsterdam, aims to offer all the technical features of your super-pricey pro favourites at a fraction of the price. How? By cutting out the middle man. Canyon have done it with bikes, so why not with sunglasses? They're cool too, with multiple lens and frame options to suit your style and application."
Rouleur Desire
We don't just talk the talk, but you don't have to take our word for it. Read what Bicycling Magazine, Rouleur Desire and Het is Koers say about us in their reviews.
If you feel you'd like to support a small business, taking on the big brands: Buy a T-Shirt or Sweater from our Merchandise collection.
