We create performance sunglasses for cyclists. Our products aim to enhance performance, confidence and style. Our vision is built on a healthy and happy life. We want amateur cyclists to feel empowered and free. To leave their deadlines behind, clear their mind and go out and get tan lined!
DIRECT TO CONSUMER MODEL
Our project has kickstarted end of 2018, when we found there was a need for dedicated cycling eyewear, without all the bullshit. What we mean with that is all the intermediaries, the retail markups, and the heavy price of branding.
Tan Lines Optics only sells directly to you. And by doing so, we can keep the price at a fair level for you, our suppliers and ourselves.
Since our endeavour has just started, we are open to all feedback. About our brand, our story and mostly, our products. Send us a message to tell us how we can improve.
ABOUT TIM & JEROEN
Tan Lines Optics was founded in 2018 by Tim Ouborg and Jeroen van den Boom. Tim has a background in Business and Sportsgear. Jeroen works in the fields of Design, Fashion and Strategy. Their shared passions for entrepreneurship and cycling has been the foundation for Tan Lines Optics. They live, work and cycle in Amsterdam the Netherlands.